About Tourism Whistler

Tourism Whistler Vision

"To be recognized as the leading mountain resort tourism organization in the world."

Tourism Whistler Mission

"To market and sell Whistler to the world as the year-round mountain resort of choice."

Tourism Whistler Overview - How We Were Formed

Tourism Whistler (legally known as the Whistler Resort Association) is a not-for-profit organization representing more than 7,000 Members who own, manage or carry on business on Resort lands in Whistler, British Columbia. Tourism Whistler was formed in 1979 to market and promote Whistler for the benefit of all of its Members.

Tourism Whistler is responsible for developing coordinated strategies in the areas of marketing and sales to promote the entire Resort. This responsibility includes the operation of the TELUS Whistler Conference Centre, the Whistler Golf Club, the Whistler Activity & Information Centre and the Official Web Site of Whistler, www.tourismwhistler.com.

Who Are Our Members:

Whistler Village Land Company (owned by the Resort Municipality of Whistler)
The operator of Whistler and Blackcomb Mountains
Each owner of resort land
A person who owns or carries on business on resort land and who files an application with Tourism Whistler

Member Classifications:

Large Single Managed Lodging
Small Single Managed Lodging
Village Multi-Managed Lodging
Benchlands Multi-Managed Lodging
Other Multi-Managed Lodging
Residential Resort Lot
Commercial Resort Lot

Member Assessments

Fees are assessed based on two categories: common cost fees and commercial cost fees. All members pay common cost fees. Only those members who vote for Hotel Lodging Directors, Non-Hotel Lodging Directors, Single Owner Hotel Lodging Directors and Commercial Directors pay commercial cost fees. These fees are determined each year by the Board of Directors during the approval of the annual budget.